![]() In order to optimize web pages best for bots, you need to take technical SEO and keyword placement into consideration. SEO occurs on two levels for human searchers, and for search engine bots. ![]() Effective SEO is important for ranking, because nearly 92% of internet traffic is generated by sites listed on page one of the SERP, and almost 33% of traffic is received by the first search result (excluding paid traffic). For example, if your webpage is about insurance and you appear third in line on a SERP, you are ranked third. Rankings refer to where a website or webpage falls positionally on a SERP.
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